Conquering Email Deliverability: Best
Practices for Inbox Success!
Email deliverability isn’t just about making sure your emails make it to the inbox (or
not the spam folder). It’s also about ensuring that they actually get read. And that’s
why focusing on deliverability is a must for marketers seeking to maximize their
email marketing efforts.
Whether your emails are landing in the inbox, the promotions tab or in the spam
folder, it’s essential to have a clear understanding of what is driving deliverability
rates up or down. To do so, it’s important to look at the big picture, taking into
account factors such as subscriber engagement, authentication protocols and even
how email senders are interacting with their subscribers.
In Conquering Email Deliverability: Best Practices for Inbox Success, email expert Ed
Forteau shares key insights into the ever-changing world of email deliverability and
how to ensure your emails are reaching your subscribers’ inboxes.
From authenticating your content to deploying the latest inbox-boosting technologies, Ed
delves into how marketers can build long-lasting relationships with their audience
through email by leveraging email best practices that improve both deliverability
and engagement.
A strong email infrastructure is a must for all marketers, but that alone isn’t enough
to guarantee that your messages will reach their intended recipients. Mastering
email deliverability is a crucial step to improving your email marketing strategy and
building enduring relationships with your audience, as well as optimizing your email
campaigns for optimal impact.
Subscriber Engagement
Email engagement metrics — open rates, click rates and more — are the most
important driver of email deliverability. That’s why it’s so critical to monitor your
email engagement and continually optimize your content for the highest inbox
placement. Ensure your subscribers are receiving the right type of content, that
they’re engaging with it and responding positively to it, by segmenting and
personalizing your messages and experimenting with timing to find out when your
audience prefers to receive them.
Authentication Protocols
Authentication protocols like SPF, DKIM and DMARC are your email’s VIP backstage
pass to the inbox. They let inbox providers know your email is legitimate by verifying
the authenticity of your sending domain, IP address and email signature — all of
which are crucial for maintaining high deliverability rates.
Avoid Spam Triggers
A spam complaint can tank your deliverability faster than you can say “inbox
placement.
” To avoid them, be wary of spam trigger words such as “FREE,
” “Limited
Time Offer” and excessive punctuation. Additionally, be sure to always have a clear
unsubscribe option and regularly remove inactive subscribers from your lists. Doing
so will help your reputation and keep your list clean and responsive.
Free Training video
how to Transform Your Sales with Our Proven 7-Day Email Follow-Up Campaign.
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Hi, I’m Vicki Lee from sunny Australia.
I’m a digital marketer who went from hustling through multiple industries to finally finding a way to work smarter, not harder—and now I help others do the same.
I’m passionate about helping everyday people grow their online businesses with the right tools, clear direction, and a whole lot more freedom.
If you’re tired of chasing your tail and craving a lifestyle with more flexibility, fun, and purpose—you’re in the right place.
Vicki Lee
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